The challenge

Create a cost-effective app for publishing magazines and other publications not just for Apple's iPad but also for all web browsers.

The process

The Switcher, designed and created by SMG, replicates printed designs and provides clients the options of providing scrolling text views that are much easier to read onscreen. To the "facsimile" edition the option exists to add an array of multi-media content including full screen image galleries, videos to be played, locations, databases, direct purchase and links to emails and advertiser websites. SMG's Content Management System, allows content to be loaded rapidly; once a PDF is ready to go to print, it's ready to load to the AppStore. Once approved by the AppStore, new editions are easily added.

The outcome

A unique offering in the digital market that makes the transition from print to pixels as easy as flicking a switch.