The NGV wanted an easy-to-read, easy to update digital publication for its ground-breaking Melbourne Now Exhibition in the summer of 2013/14. An iPad app was the answer—a free app that would allow users to view hundreds of photos and videos of the exhibits and presentations at NGV as well as insights into the artists behind them. The NGV loaded and managed the content using our proprietary software, The Switcher, which is a quick, easy and cost-effective way of turning print into pixels