AFL RECORD ONLINE
The Slattery Media Group have recently launched AFLRecord.com.au, an online edition of the weekly publication. The purpose of the site is to provide readers with an effective way to read the AFL Record, and to establish an online archive of editions. The ability for a reader to access the magazine in its traditional layout was a key requirement of the project.
Using Javascript and Flash, the site achieves these goals with effective visual elements. Magazine pages are delivered to the browser via flash-driven viewing area, which includes tools for page turning, thumbnails, and zooming. The strength of the site lies in this simple but powerful functionality.
Coupled with a landing page that relies on a date selector and cover image rotator for navigation, the site really emphasises a minimalist approach. The end result is a user experience that is very much about accessing content they want, and not being distracted by a complex site layout.